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Mailchimp expands beyond email, aims to be full service marketing provider for SMBs

The company is launching an entirely new product suite and a major pivot in business strategy.


Atlanta-based email newsletter giant Mailchimp, known in part for its role as an early podcast advertiser in season one of Serial, is expanding beyond its core business with the launch of an entirely new product suite and a major pivot in business strategy. In what the company describes as the biggest shift in its 20-year history, Mailchimp is aiming to become an all-in-one marketing platform for small businesses, with integrated CRM at its center.  Read more…

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