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How to Keep Up with Your Customers’ Expectations

Should you be friends with your customers? While the logical answer to that would be an emphatic “no”, it seems these days customers want you to interact with them as if you are their friends.

A recent survey from Microsoft  of more than 1,000 American consumers reveals how much our behavior patterns and expectations have changed when it comes to dealing with businesses. According to a blog from Cindy Bates, Microsoft’s Vice President US  SMB and Distribution, the survey shows “customers want to interact digitally with businesses in the same way as they do with friends and family—through social media and mobile devices.”

Source: How to Keep Up with Your Customers’ Expectations

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